IPRO-ZyLAB: Further eDiscovery Consolidation

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Yet another acquisition in the accelerating consolidation of the eDiscovery market space. In this case there is some functional overlap offset by clear differentiation in solution strengths. In my opinion, both players peaked early in the eDiscovery market and were being left behind until recently. Maybe the ParkerGale Capital money and guidance will forge a real competitor to the evolving Relativity-Reveal-Exterro battle royal.  For more details, check out Doug Austin’s interview with Dean Brown.

I wanted to call out a particularly clever piece of marketing writing in the last snippet. The writer uses the Gartner market guide quote followed by an effusive statement asserting “the most flexible, scalable, and powerful Electronic Discovery Reference Model (EDRM) workflow in the legal industry”. I read the market guide and could not find any qualitative winner/loser diagrams or other findings related to that last assertion about the IPRO/ZyLAB integrated platform. A casual reader could easily assume that the second sentence was somehow a Gartner endorsement. I always enjoy spotting these kinds of marketing tricks.

Written by Greg Buckles

Independent consultant focused on eDiscovery and IG solutions.

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