Behind Brand Building: Link Placement Services

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eDJ-Quick non-eDiscovery look at link placement.

I have had marketing execs supply me with relevant link lists for contract white paper engagements (where do you think some of those provider best practice papers came from?). The email below snuck through my filters and got me curious about the rates and services offered. According to Neil Patel, a blogger can make $45-550 for every link published. After reading more about Google’s SEO reputation criteria, I can see why links from decades old sites filled with original content would be valuable. I use a lot of hyperlinks in my content for every fact or external reference. In essence, I am ‘showing my homework’ for everything that is not an opinion. I am not even vaguely tempted to cram my pieces full of extraneous links. This does explain a few articles/blogs I have puzzled over. I redacted the PII of the offer because I do consider this a legitimate business service.

Greg Buckles wants your feedback, questions or project inquiries at [email protected]eDJGroupInc.com. Contact him directly for a free 15 minute ‘Good Karma’ call. He solves problems and creates eDiscovery solutions for enterprise and law firm clients.

Greg’s blog perspectives are personal opinions and should not be interpreted as a professional judgment or advice. Greg is no longer a journalist and all perspectives are based on best public information. Blog content is neither approved nor reviewed by any providers prior to being published. Do you want to share your own perspective? Greg is looking for practical, professional informative perspectives free of marketing fluff, hidden agendas or personal/product bias. Outside blogs will clearly indicate the author, company and any relevant affiliations. 

 

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Written by Greg Buckles

Independent consultant focused on eDiscovery and IG solutions.

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