Maribel Rivera – The Life & Times of an eDiscovery Marketing Maven – Part 1

In Part 1 of this two-part ESI Survival Guide extended interview, we talk with Maribel Rivera, Founder of Maribel Rivera Marketing & Event Services and Senior Director of Community Relations with ACEDS.

Maribel’s story and her path to and through the eDiscovery industry are as important as they are inspiring. She successfully overcome significant challenges in order to both survive and thrive in life and the legal industry, and her current position and future vision are testaments to the fact that drive, determination and passion are all keys to success in both the personal and professional arenas.

As we wind our way through the electronic wilderness, we talk about the last days of school before summer vacation, Nortel Networks to Merrill Corporation to The Cowen Group to Maribel Rivera Marketing & Event Services to ACEDS and beyond, we take a brief pitstop in the music business, discuss being an outside CMO, what makes eDiscovery and legal technology marketing unique, the broad buying community for legal tech, how Airbnb takes a page from Pulp Fiction, meditation, 30-minute workouts, midnight running in NYC, Rita Moreno and One Day at a Time, goal lists, maintaining your network, the ACEDS certification, item writing, the new Canada beta certification exam, the Essentials of Information Governance ACEDS certification, Domino Park, and more…

Check out the video on YouTube for the following topics or use the chapter links below to jump to any section you want to watch:

00:00​​​​ – ESI Survival Guide introduction & disclaimer

01:29​​ – Introduction to Maribel Rivera – The eDiscovery Marketing Maven

02:30 – The Start of Maribel’s Marketing Business – Maribel Rivera Marketing & Event Services

04:12 – What makes eDiscovery and legal marketing unique from other industries?

08:51 – A Day in the Life of Maribel Rivera – The Pandemic Lockdown vs. The Reopening

11:29 – Read any good books lately?

13:51 – Airbnb’s “Black Box” Operatives – Pulp Fiction’s Winston Wolf for Real

16:04 – Goal lists & the importance of keeping in touch

17:52 – Nortel Networks to Merrill Corporation to the Music Business

20:11 – Maribel’s path to the Association of Certified eDiscovery Specialists (ACEDS)

23:47 – Two GO-TO SPOTS in Brooklyn, NY

Your support and feedback are most appreciated. Feel free to consider liking the video, posting a comment, sharing and/or subscribing on YouTube to always receive the latest content. 

This is Part 1 of our conversation with Maribel Rivera. Join us for Part 2 where Maribel shares more of her story. She talks about the challenges she overcame in her past and how she continues to move through her bright future. Her story is truly an inspiring one so it is one you won’t want to miss.

And as always…please, stay safe out there in the electronic wilderness!

Written by Matthew Knouff

Matthew F. Knouff, Esq., CIPP/US, CEDS, RCSP, VP & eDiscovery Counsel, CDS New York Matthew has been navigating the ESI and data law wilderness for over fifteen years as an attorney, consultant and academic. He currently serves as VP & eDiscovery Counsel with Complete Discovery Source, Inc., an award-winning global provider of eDiscovery and data management services and technology. He is an expert in eDiscovery law and process, global data privacy and the movement of data across borders. In addition to contributing to and holding leadership positions with several organizations dedicated to supporting the legal profession, he has developed numerous CLE programs and assessment tools, and frequently speaks and writes on various topics related to the intersection of data, law and technology. He holds the CIPP/US, CEDS and RCSP certifications, is an avid distance runner, an active board member with Education Through Music, a Tarheel through and through, and a life-long musician. Matthew lives with his son in New York City’s Lower East Side.

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